What is an Offer Wall?

Definition: An Offer Wall is a monetization solution that lets website or mobile app users choose to complete offers (in lieu of cash payment) to earn virtual rewards. 

How it Works: A user chooses to earn credits redeemable for virtual rewards from a group of offers (known as an "Offer Wall") on your site or app. For each advertiser-sponsored action that the user completes on an offer, the user will earn a specific number of credits (known as points), while you will earn a commission. These credits can be then be exchanged by the user to receive their desired virtual reward. 

Live Offer Wall Demo: Want to see what an offer wall looks like? Check out the Offer Wall demo to see our live Offer Wall. 

Key Terms: To help further explain how offer walls work, here is more info on some of the key terms mentioned above:

Advertiser-Sponsored Action: Completing an advertiser-sponsored action refers to a user fulfilling a request listed on a specific offer, in order to earn points towards obtaining virtual rewards. A few examples of advertiser-sponsored actions include:

• Playing a mobile app or web game
• Installing and launching an app
• Signing up for a free trial 
• Registering for a contest
• Taking a market research survey    

Virtual Rewards: Virtual rewards are digital goods/services that are provided to users in exchange for completing advertiser-sponsored actions on offers displayed on an offer wall. Examples of virtual rewards include:

• In-game/In-app items
• Character upgrades
• Virtual currency
• Bonus levels
• Online gift cards
• In-software features
• Account upgrades
• Premium website features and web services

Offers: Offers used to monetize virtual rewards on offer walls typically don't require a user to spend money and can be completed quickly. Common offer types used in an offer wall include:

• Mobile apps (install and launch or deeper engagement like multi-reward campaigns)
• Free trials & subscription offers 
• Free sign up & registration offers 
• Market research surveys 
• Purchase offers 

Points: Points are credits that a user earns for completing an advertiser-sponsored action on an offer displayed on an offer wall. For example, a user who is participating in a survey offer will earn a specific amount of points for completing the survey. Points can be redeemed by users for virtual rewards. Additionally, users will receive a different amount of points per offer type, typically receiving more points for completing more time-intensive advertiser-sponsored actions.

Commission: For each advertiser-sponsored action that a user completes on a publisher's offer wall, the publisher will earn a commission. Commission rates vary by country and offer type (and can be as high as $150.00 or even more). Generally speaking, free offers pay out less while higher paying offers like subscription, purchase, and multi-reward offers may put out $30+. 

Questions?          

If you have any offer wall-related questions, feel free to reach out to your account manager.